About
I'm a creative director and design problem-solver.
For over a decade I’ve transformed complex ideas into clear, buildable designs, from 3D visualization and artwork to production documentation and quality control. My experience spans retail displays, packaging, brand identity, and digital content, but the through-line is always the same: precision, creativity, and delivering work that connects. I thrive on tackling new challenges and expanding my skillset across industries, bringing the same focus and attention to detail no matter the medium.
Recent Projects
Sazerac End Cap Display
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Structural design and packout specifications to fit bottles and footprint.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
- Textures and final rendering in Adobe Dimension.
Segura Viudas Semi-Permanent Experience Display
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Integrated live greenery, tasting station, and bottle display.
- Architectural details inspired by the historical Segura Viudas brewery.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
- Textures and final rendering in Adobe Dimension.
Freixenet Semi-Permanent Display
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Retro-inspired elements: wine cooler, bar cart, and disco ball accents.
- Floral details for elevated, experiential brand presentation.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
- Textures and final rendering in Adobe Dimension.
Shiner Acoustic Guitar
End-to-end mockup design to showcase Photoshop precision and realism.
- Created a premium promotional guitar with printed Shiner artwork.
- Designed to look production-ready.
- Artwork layout and rendering in Illustrator and Photoshop.
Tip Top Corrugate Display
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Inspired by vintage vending machines, adapted for corrugate.
- Functional can dispensers on each shelf to maximize ROI and maintain theme.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop
- Textures and final rendering in Adobe Dimension.
Keurig Dr Pepper Cooler End Cap Display
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Semi-permanent metal construction for durability.
- Maximized packout with large showcase graphics.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
- Textures and final rendering in Adobe Dimension.
Kingsford Corrugate Pallet Display
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Dual-pallet island design with grill, platform, and gazebo-like header.
- Inflatable charcoal bags, diecut signage, and case stackers.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
- Textures and final rendering in Adobe Dimension.
Tari Hot Sauce Influencer Box
End-to-end packaging design, from structural concept through artwork and prototyping.
- Corrugate box featuring an interactive spinning wheel.
- Gamified sampling experience for influencers and celebrity clients.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
Snapdragon Pallet Display
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Semi-permanent construction highlighting 6 phones and 3 laptops.
- Bold branding and impactful product presentation.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
- Textures and final rendering in Adobe Dimension.
Cutwater Rolling Cooler
End-to-end promotional design showcasing Photoshop mockup skills.
- Full-color wrap design applied to rolling cooler.
- Rendered to look production-ready with realistic depth and textures.
- Artwork layout and mockup in Illustrator and Photoshop.
Zone Acrylic Nicotine Pouch Dispenser
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Dual-function design: counter-top base or wall/window mount.
- Durable acrylic structure with clean, modern presentation.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
- Textures and final rendering in Adobe Dimension.
Sugarlands Wire Circle Display
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Compact footprint with strong circular wire structure.
- Maximized visibility and branding within small retail spaces.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
- Textures and final rendering in Adobe Dimension.
Minute Maid Spiked Counter Dispenser
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Wire construction designed for mini-can product line.
- Small format dispenser with bold branding for new launch.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
- Textures and final rendering in Adobe Dimension.
Snapdragon Experience Display (B&H Photo, NYC)
End-to-end display design, from concept and build specifications through 3D modeling, artwork, and final render.
- Semi-permanent metal build with acrylic and lighted features.
- Showcased Meta Quest, Bose Headphones, and Ray-Ban Meta Glasses on one side.
- Featured Snapdragon-powered laptops on the reverse.
- Modeled in SketchUp, artwork layout in Illustrator/Photoshop.
- Textures and final rendering in Adobe Dimension.
Downeast UNF Stress Reliever
End-to-end mockup design showcasing Photoshop skills.
- Branded stress reliever concept for promotional use.
- Realistic mockup for client approval.
- Artwork layout and rendering in Illustrator/Photoshop.
Expertise
Creative Direction & Project Management
Oversee projects from kickoff to delivery — balancing creative vision, brand objectives, and production constraints while keeping timelines on track.
3D Modeling & Visualization
Build scale-accurate models and conceptual renders in SketchUp and Adobe Dimension to bring ideas to life before production.
Artwork, Dielines & Templates
Develop precise dielines and templates, ensuring artwork is production-ready and aligns with brand standards.
Production Specs & Documentation
Create spec packs, exploded views, and technical callouts that factories rely on to execute designs correctly.
Branding & Identity Systems
Craft cohesive branding elements, from logos and typography to comprehensive brand standards.
Packaging Design
Design packaging solutions that merge functionality, cost efficiency, and shelf impact.
Instructional Design (Copy, Photo & Video)
Write clear assembly guides, supported by photography and video content, to streamline installation and reduce errors.
Print & Web Design
Design print collateral, presentations, and web assets — including copy, layout, and UI for brand websites.
Experience
Creative Director
Head of Display & Creative Design T Mak's International, Inc
- Lead end-to-end creative direction for national retail display and promotional programs.
- Specialize in 3D modeling/visualization, production-ready artwork, spec documentation, and QC.
- Collaborate cross-functionally with sales, vendors, and factories to deliver accurate, on-time solutions.
- Notable achievements: scaled programs to 20,000+ stores, delivered 75+ multi-brand campaign assets, and built processes that increased efficiency and accuracy across the creative team.
- Serve as the go-to problem-solver for complex projects, often juggling multiple design, technical, and production roles in a single day while maintaining accuracy and speed.
- Designed and built the company’s website from the ground up — creating copy, images, and UI to ensure a cohesive brand presence.
Entrepreneur & Music Instructor
- Founded and grew a successful private music school, teaching piano, violin, and voice to students ages 4–adult.
- Managed all aspects of the business including branding, operations, scheduling, client relations, and curriculum.
- Helped students gain acceptance into prestigious arts programs and orchestras.
- Built long-term client relationships through a personable teaching style and entrepreneurial leadership.
Designer & Event Coordinator (Volunteer)
- Designed event branding, marketing materials, and creative assets to support fundraising.
- Coordinated visuals and event execution that strengthened community engagement.
Education
Bachelor of Fine Arts in Graphic Design
International Academy of Design & Technology, 2010
Business Management Technical Certificate
Florida State College at Jacksonville, 2007
Skills
Adobe Illustrator
Adobe Photoshop
SketchUp
Adobe Dimension
Microsoft Office Suite
Typing Speed: 105 WPM
Brands
Just a few of the brands I've had the honor of collaborating with.
